It must have been in the 80's, some time ago, that Hans van der Ende and Jan Vellekoop for the first time did business with eachother. Hans grew gypsophila in his greenhouse and had some interest in a screeninstallation. "He gave me the keys, he went on holiday", says Jan. "You just hang in the cloth, he said, you just figure it out yourself. And please don't forget to feed the cats". This was the beginning of a good relation that still lasts today. Last year Peter Dekker Installations (PDI), the company that Jan is co-owner of, installed a double screen in the latest new greenhouse Ende Roses. It is nice to see that we can discuss a lot. We talk for 5% about our work and the rest of the time we try to solve the problems in the world.
Ende Roses grows Red Naomi and white Avalanche in two greenhouses in Holland. These greenhouses started by father and son in 2008. Later sons Bob and Tim also joined the company. Before 2008 Sam and Hans run there own greenhouse more independently at differtent locations. It is clear that father Hans learned his sons the business of grower, but it is son Sam who helped his father with starting grow roses. In 2000 Sam started his own rosegreenhouse and a year later father Hans switched from gypsophila to roses. With all these fases PDI was involved. "One of the nicest thing of Ende Roses is that they are client right from the start"', says Jan. "But that is not all, with a blackout in gypsophila we where really leading, no one did that. And in 2008 Ende Roses was one of the first ones with a double screen for roses: a blackout for assimilation-light reduction and a climate cloth for shading".
Never give up
This climate cloth is a story of it's own. All three men start telling this story. "We thought we invented a new type of cloth, but sadly things didn't work out as we hoped. It just didn't do what is should do. We tried it for several years, but we were never happy with it", says Sam. But we are no quitters says Jan. At the end we changed the cloth for a complete new one, all for free. 10 years later we invented again a new cloth, but this time everything worked perfect. Valentines day was good for Ende Roses. Father Hans still grows flowers in the oldest greenhouse, and you will never guess: PDI just installed there a new cloth.